All of the cool new hip kids in Miami know the score, Jack: They know that Waterfall Mobile has The Mobile Master List. What’s that, you say? You don’t know? Pssh… that’s too bad, G, ‘cause you’re gonna miss it!
OK, so maybe I’m not so “down wit it” but one thing I know is that Waterfall Mobile has created The Mobile Master List. It’s an “unofficial” guide to Miami’s Winter Music Conference for 2007. All kinds of companies helped produce it, including Aquabooty, OM Records, Chillin’ Music, Urb Magazine, and Xlr8r. You can check it out in two places, at http://www.mobilemasterlist.com/ or directly on your mobile. You just text the keyword “mml” to 67463 (or MSGME), and blam! The master list is yours!
If you remember, I told you guys about MsgMe a while back. I even had created my own MsgMe for “paulsblog” and all you had to do was text MSGME with paulsblog and latest and you would get one of my latest blog article details. There would even be a clickable link (if your mobile is cool enough) to read the blog article directly. Admittedly, I haven’t updated it in a little while, but I’ll keep doing it if you guys tell me you like it. C’mon, you know you like it!
Check out the full press release from the good people at ANW Networks and Waterfall Mobile:
SAN FRANCISCO, Calif. (PRWeb) – March 15, 2007– Waterfall Mobile, Inc., a privately owned marketing technology company, providing a highly scalable nexus between the evolving world of mobile marketing and traditional promotions, today announces the availability of the Mobile Master List, the premier unofficial guide to Miami’s Winter Music Conference 2007.
The Winter Music Conference (WMC) draws about 150,000 participants to Miami each year and is one of the electronic music industry’s biggest global events. It includes over 1,780 artists and DJs performing and encompasses more than 280 live performance events in the Greater Miami area during the week surrounding the conference. The Mobile Master List (MML) was born after a group of participating artists approached Waterfall Mobile about how to realize their event guide concept. In response they have created an all-encompassing FREE definitive guide – using the Msgme self-service platform - accessible from both the Web at www.mobilemasterlist.com, and any mobile phone, by texting the keyword mml to Msgme (67463).
“The Mobile Master List relieves the musicians’ burden of promotion,” said John Cornett, Managing Partner for OM Records. “Keeping audiences up-to-date at such a big event, can be all consuming, and Waterfall Mobile offered a simple solution with their Msgme platform, setting the mobile marketing standard for such events. Now the artists can re-invest their time to do what they know best – performing.”
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Exclusive partnerships with companies such as Aquabooty, OM Records, Chilin’ Music, Agave, and Dax Presents; along with the support and cooperation of companies such as Blue Collar Entertainment, NextAid, Urb Magazine, and Xlr8r Magazine, ensure the MML to be the definitive guide to WMC 2007 events. Participants can maximize their WMC experience by creating custom itineraries and now have access to exclusive promotional offers, lineup announcements, and all other up-to-the minute information via the MML’s mobile alerts, reminders, and live update features. The MML is the only guide to offer such depth in content and ease of use.
“The Mobile Master List is the only comprehensive Web guide to all the events during Miami’s Winter Music Conference that is also available via mobile devices,” said Matthew Sechrest, CEO of Waterfall Mobile. “We have created a model so that going forward event marketers and advertisers can simply and seamlessly integrate mobile into any of their campaigns, creating true cross-media marketing communications.”
Sales and Partnership Inquiries
For those interested in enhancing marketing campaigns and partnership information, contact Waterfall Mobile sales and business development at sales@waterfallmobile.com.
About Waterfall Mobile
Waterfall Mobile is a privately owned marketing technology company, providing a highly scalable nexus between the evolving world of mobile marketing and traditional promotions. Waterfall Mobile’s products include WM Private Label, WM Analytics, and its flagship service, Msgme. Using Waterfall’s next generation technology platforms, content owners in real-time can try compelling applications like voting, polling, private content, dynamic publishing and mobilizing existing applications. Founded in 2005, Waterfall Mobile is located in San Francisco, California. For more information, please visit www.waterfallmobile.com.
About Msgme
Msgme is a mobile messaging platform that gives content owners the ability to add mobile interactivity to their current marketing - online, print, broadcast, or in-venue. The easy-to-use web interface makes self-publishing effortless and gives content owners the power to create flexible mobile campaigns, customize their content delivery and send broadcast messages to their fans, customers, constituents, and friends. Content owners who want to be up and running in minutes can now develop and enhance their mobile strategy and tactics. For more information, please visit www.msgme.com.
[Direct Deliver Press Release from ANW Networks] Thanks Lish!
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