So, yesterday, I do my iTunes 7.2 upgrade in hopes of un-DRMing my songs… this is what I see: 3 Songs. What? 3 songs?! That’s ALL that it could find in my 5700 song library? OK, so, maybe I have a lot of old CDs that I ripped, but I KNOW I’ve purchased a lot from iTunes. So, I have only three iTunes-purchased DRM’d songs from EMI? Either I don’t like much coming out of EMI or there is something dreadfully wrong.
As much as it pains me to have to pay even more for a song, the extra $.30 is worth the upgrade so that I can access my iTunes purchased music from not only iTunes, but from my Windows Media Player, or my Roku SoundBridge. I love the idea of downloading music: It’s quick and it’s simple. I think the DRM thing has finally started to get its rightful share of criticism. I mean, sure, there are many groups that have been fighting it; hey, I don’t like it either, but have put up with it to be legal.Â But I believe the executive attention of the music industry is finally focusing on the difference between profit and loss; it’s sure taken them long enough.
I think, if you give people the option, you can get most law-abiding citizens to pony-up the extra few cents to pay for a song that is more versatile than the currently DRM’d versions they have been getting. People, especially young people, get it. It’s how music is delivered now. I mean, look at how different this is than what my youth was like: when you had an LP record, you not only could not just skip to a specific track (without a good eye and a keen hand on the grooves), but you couldn’t see what track was playing, it’s title, the band’s name or anything. Worse than that, you could only listen to one band at a time. If you wanted to shuffle your collection, you literally had to place a stack of platters on the phono and keep dropping plates until you ran out… then you had to flip them over! The “Party Shuffle” was definitely not something we had. Then you had cassettes; at least MIX TAPES were a possibility, then. But you still lost all of that great skipping and track identity. This wasn’t even close to being able to “burn a CD.”
I wonder how long it’s going to take the other record execs to agree with Mr. Dr. ProfessorÂ Apple? I hope it’s soon, ’cause I want to be able to stream my collection of iTunes tracks at a higher bitrate!